Why SMS Marketing Is Right For Your Business

Why SMS Marketing Is Right For Your Business

by George Starr
July 31, 2020
Nowadays, the options for marketing and advertisement are countless. You can use social media, email, or stick to good old door-to-door advertising. One of the most effective ways of marketing a product or a temporary special offer has yet to be fully socialized: SMS and MMS marketing. This article will introduce you to Direct Message marketing, also known as text marketing, and will outline why you should use this form of advertising to boost sales and acquire new customers. 
What Is Text Marketing?
Text marketing is also known as SMS marketing. It is a way to send promotional material or transactional messages to consumers who have previously consented to receive messages of this nature from you. Text marketing usually focuses on communicating time-sensitive information, for example, a ‘Flash Sale’ that only lasts 24 hours or special offers for your customers who have agreed to receive messages. 
Why Use Text Marketing?
As mentioned, text marketing is potentially one of the most under-appreciated methods of marketing a product or service to customers. Of course, where the percentage of customers who see your advertisements increases, your likelihood of making a sale increases as well. Therefore, advertising through emails or even using a newsletter is often hit-or-miss; nothing guarantees that your customers won’t just delete your email. As emails are still widely in use and customers receive dozens of them daily, the chances of them taking the time to read yours are sometimes slim (although this depends on your target audience). Instead, using text marketing is a way for you to make sure that your audience opens your material; in fact, did you know that text messages get on average a 98% open rate? On top of this, text messages have a 209% greater response rate than marketing done via email, or Facebook, for example. Not only this, but as many as 90% of the text messages sent are read in as little as three minutes. Finally, although for social media one needs to have a smartphone or access to a laptop, having a phone that can receive messages is all one needs for SMS marketing. Therefore, you have a massive audience wherein you can target. 
SMS Marketing Is Quick and Easy
Not only is a text message more likely to be opened by your customer, but it is much easier to read, remember, and much simpler for you to draft. Text messages are meant to be sweet, short, and to-the-point. This translates into a higher likelihood that your audience reads through the entire text. It also means that your marketing team can do more iterations of 160 – 1600 character messages.. Not only this, but it is affordable. Ultimately, you will want to budget between $50 and $1000 for your SMS marketing depending on your list size and budget. With companies like Chuckatext for example, you can start with as little as $25 per month; perfect for any business that wants to give it a try.
SMS Marketing Is Trackable
Another plus-side of SMS marketing is that you can analyze how well your marketing scheme is doing easily.  simpler to stay on top of the success of your SMS marketing strategy. Our platform makes it easy for you to organize your contacts, write your first message, send it, and finally track the results with our analytics. Starting your first campaign takes as little as 10 minutes! 
Whether you are an e-commerce business looking for an easy way to reach out to your customers with timely information or a local restaurant that wants to share today’s specials, using SMS Marketing is a quick, easy, and cheap way to get your message across. Don’t wait any longer, find out how successful you can be today.